Neural Responses to Images
The purpose of this study is to further understanding of how people's brains respond to images used in advertisements.
The purpose of this study is to elucidate mechanisms by which consumer attitudes are affected through the use of electroencephalography measures.
- IRB Number: 1505821245
- Research Study Identifier: TX5208
- Principal Investigator: Rob Potter
Contact the research team to learn more about this study.
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