Neural Responses to Images

Study Overview

The purpose of this study is to further understanding of how people's brains respond to images used in advertisements.

Study Description

The purpose of this study is to elucidate mechanisms by which consumer attitudes are affected through the use of electroencephalography measures.

Additional Information

This study takes place in Bloomington, IN.

Participants will be compensated for their participation.

  • IRB Number: 1505821245
  • Research Study Identifier: TX5208
  • Principal Investigator: Rob Potter

Recruitment Status

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